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January 27, 2013   

Project Updates: Oilers, Cubs, Ottawa & Boeing

The last few months have been pretty busy with some big projects going through our offices and a few in particular that I’ve been focusing on with our design team. We’re in the early stages of branding two new major sports teams in Ottawa, a CFL football team and NASL soccer team. The passion the city has for the CFL team in particular has been exciting to see. I just got back from a few days there last week, moderating several more focus groups for media and fans related to the naming of the team. The video below is from a CBC news broadcast last week, which I contributed a brief interview (which starts about 1:20 into video).

Here’s a couple links from last week’s press about the team branding (with my comments and pics):
Ottawa Sun – Jan 23, 2013 – 5 Names Short Listed for CFL Team
Ottawa Citizen – Jan 23, 2013 – Ottawa Team Names Down to Five

The comprehensive fan experience design, wayfinding and interactive program we’re doing for the Edmonton Oiler’s new $600M arena got off to a great start a couple months ago. Now that the ownership and city have put a new development deal in place (and the NHL is playing hockey again!), we are looking forward to another year of design work for a projected 2016 opening. We’re also designing the brand and interactive experience for the Chicago Cubs new Wrigley Field sales and preview center, and will be done with that by April.

Also keeping me busy these days is our work on a 7000 sqft briefing center for Boeing’s Defense, Space & Security division in Washington D.C. High profile customers from the Pentagon and all over the world will be coming and working there. We’re learning all about some amazing military airplanes, exploratory craft and other cutting edge technologies they’re developing, so that we can create an engaging and meaningful customer experience and architectural design for the space.

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