Andy Davidhazy

1. Identity

The research, concept and craft of a distinctive and authentic product, brand or corporate identity, with a proposition, story and visual language that is relevant and meaningful to its' consumers.

2. Experience Design

Holistic branded experiences for retail, hospitality, education, civic space or healthcare, that deliver a higher order benefit and story greater than the sum of its parts. Understand user needs and key moments of truth, and then framing, concepting and designing physical and interpersonal interactions across environments, services, merchandising, and communications.

3. Interaction Design

The framing, architecture and design of interactive experiences for the web and digital devices, including content strategy, information architecture, UI design, development, and usability testing.

4. Integrated Marketing

Strategy to concept, copy and design for brand and sales-gen advertising and data-driven integrated marketing programs. This can also include comprehensive messaging architectures and strategies that guide a brand's relevant and meaningful conversation with consumers over time.

5. Documentary Photography

Digital and 35mm film photo journalism that tell stories in an honest, emotional way for meaningful causes, events and organizations. Includes work in 16mm motion picture film and video editing.

10+ years experience:

• -   Branding (strategy, identity, story)
• -   Marketing (advertising, direct, copy)
• -   Business Development (proposal writing, client relations)
• -   Web Development (UI, information architecture, content strategy)
• -   Graphic Design (identity, collateral, packaging, motion)
• -   Photography (documentary, film)

3-5 years experience:

• -   product innovation & design
• -   consumer research & usability testing
• -   environmental design & architecture
• -   mechanical drafting & furniture design

2005 - Present  /  Seattle, Washington

Brand Consultant, Designer, Writer & Photographer

FRONTAGE ROAD, INC.

Independent photo documentary and movie projects, and various design and branding programs for clients such as Trails.com, Sunriver Realty, PMSI, and Spectoccular.

2007 - 2010  /  Portland, Oregon

Creative Director

Ziba Design

Directed and designed various brand, product and experience innovation programs for Li-Ning, P&G, Citi, TriMet, Sirius/XM, Rubbermaid, Texas Instruments, and GE Healthcare, and included frequent travel and business in China.

I was responsible for the successful strategy, design and delivery of projects. My primary focus was on branding and systems-related projects, and comprehensive experience design projects that would embody physical and digital artifacts and interactions, environmental design, customer services, merchandising, and communications. Examples of this work ranged from the branding and retail experience for Li-Ning, a sportswear company with hundreds of stores across China; the guest experience at Holiday Inn; long-range product innovation programs for Rubbermaid and several P&G brands; designing a better EMR for GE Healthcare; and the credit card customer experience for Citi.

Every project was very different, with varying degrees of complexity, and durations that might range from a couple months to a couple years. Regardless of program, my principle responsibility was to develop clear understanding for and alignment between the client's brand or product, and the wants and needs of their target user or consumer. I would frame the vision for the project, and often multiple hypothesis for exploration; make sure each member of the team knew how they needed to contribute; and be responsible for making sure the outcome could be clearly reasoned and aligned with the goals of our client.

2004 - 2005  /  Seattle, Washington

Sr. Design Director

Hornall Anderson (Omnicom)

Specialized in brand strategy, identity, packaging, digital media, and environmental design. As Senior Design Director, I led the overall design strategy and execution of various programs for clients such as Weyerhauser, Ciena, Paperboy Ventures, Microsoft, and Intel.

2003 - 2004  /  Portland, Oregon

Exec. Creative Director

Babcock & Jenkins

Managed a department of about 20 designers, developers, writers and strategists. Lead business development efforts and various relationship marketing programs for Getty, Starbucks, and WebEx.

Successfully brought more compelling and meaningful creative to the integrated direct and relationship marketing programs B&J specialized in. These were highly orchestrated, data-intensive programs designed to drive sales and tangible return for clients. I was responsible for staff training and collaboration that enabled us to consistently deliver a higher standard of work. And lead the approach and strategy of all new business efforts and agency marketing programs.

2001 - 2003  /  Silicon Valley, CA

Exec. Creative Director

Pearson Branded

Managed creative and client relations group of 30-40 designers, writers, developers, and project managers. Lead business development efforts and various branding, marketing, and strategy programs for HP, Cisco, Mercury Interactive and others.

Responsible for setting a vision and strategy for achieving the business goals of the owners, raising the creative standard of work while growing and optimizing our staff and capabilities to better compete (and survive) in a very difficult, post dot-com economy. I very much enjoyed working closely with my team and expanding their perspective so that they could better realize their own potential. I was also responsible for leading new business efforts and key client relationships, and the interior design of our newly constructed office building in downtown Cambell.

Aside from many wonderful memories of the people and the skits, one of the biggest lessons I took away from this experience was the need to be authentic. In trying to grow and expand the agency under the duress of the economy, we tried to do something that was going to be very difficult to sustain long term, as it strayed too far away from its origin.

1999 - 2001  /  San Francisco, Paris, Atlanta

Exec. Creative Director

USWeb/CKS & marchFIRST

I was initially hired as a Creative Director in the Silicon Valley office of this well-respected, international branding, advertising and web development consultancy. The firm was changing quickly through various mergers and acquisitions, and I soon found myself living in Paris, France and leading a multi-national account and agency team that spanned nine offices.

After my time in Europe, the company promoted me to Partner and Executive Creative Director heading up our Southeast Region Brand Building group out of Atlanta. Here, I was responsible for integrating a multi-disciplined branding, marketing and development staff of 50+ during a tremendously difficult economic and industry transformation. The goal was to get a fractured, multi-disciplined team working better together while bringing much needed stability to a large, ever-changing office. I was responsible for identifying and focusing our core capabilities, and making sure we were properly staffed and organized to deliver them. Significant account wins during my time there included advertising and interactive programs for McDonald's, Disneyworld and Zurich Financial.

Through various mergers, acquisitions and name changes, I witnessed CKS become a company that "marched FIRST", only to see it stumble towards bankruptcy court instead. By May 2001, it was dead. So too was the dot com hype that surrounded them. Despite the disappointing end to the business, my time at USWeb/CKS and marchFIRST was a unique opportunity and learning experience.

1998-1999  /  New York City, NY

Exec. Producer

Plumb Design

Though I often refer to this as my job with Dilbert, it was technically with a small, design technology firm called Plumb Design. Many of you may know of the "ThinkMap" content interface they invented, with a popular manifestion of it being the online Visual Thesaurus.

Though I was hired as an Executive Producer, I'm not quite sure why. But I wanted the Manhattan experience more than I wanted to really understand what I would do there. I was lead designer and producer for a few web and motion graphic projects for Sony Music, Motorola, and the Smithsonian. Simple enough, I thought.

Things quickly changed when I offered to help solve some problems they were having with one of their biggest clients, United Media, who in turn managed all of the Dilbert stuff for Scott Adams. From that point on, I lead all the content strategy, design, writing and production of the new Dilbert TV television series's companion website. I worked directly with Scott Adams and had a great experience with it.

I'm still quite proud of our little innovations and the simple creativity of the site, even if the show was cancelled in its second season. We developed the very first, if not the only, 24-hour "live" animated web cam; weekly Cliff Danglers; and the Out-of-Focus Group, which was at the forefront of what is today an industry standard—extending the weekly broadcast through social media and viewer participation. Remember, this was 1998!

1998  /  Seattle, Washington

Creative Director

Fine.com

I remember a few things about this very short gig with a fairly large web development agency, and what may have been the very first "dot com". I remember being very young for a first-time Creative Director and manager of a small department. I also remember when the firm was sold and I was out of job, but not before learning a few good hard lessons. 1) Even when they ask for your honest opinion, never call your Amway clients a cult to their face. 2) Get some quick wins with your team early on. And 3) Take care of your clients and they'll keep coming back to you. I continue to maintain good working relationships with some of them to this day.

1986 - 1989

I dabbled in the industrial design and photo programs at Rochester Institute of Technology, and Audio Engineering at Shoreline Community College (in Seattle), but ended up pursuing a music career in Los Angeles during the late 80's instead. All of my design and consulting experience over the last 20 years has come through curiosity, observation, trial/error, reverse engineering, tinkering with and obsessing over the little details, stubborn determination, resourcefulness, and free thinking.