Toilet paper to direct mail, sports stadiums to retail stores, customer service to credit cards, movies to movie posters, ad campaigns to logo marks, and packaging systems to smart devices. Though I have envisioned, designed and produced all kinds of things, the best part of my work is learning about the lives and needs of real people, then crafting a good story or experience they care about. Be it as a creative director, designer, strategist or storyteller, I help executives and organizations deliver innovative products, services and branded experiences in an honest and meaningfully distinct way. I bring curiosity and process to unknowns, and believe hard work and bike riding are equally important.

More info at: About Me


Chief Creative Officer @ Phobio

2015 - 2016  /  Austin, Texas

Software services for retailers, with focus on Apple, AT&T, and Verizon products and stores. Served on the executive leadership team. Was the managing director responsible for brand building and marketing activities, staffing and budgets, and the development of future products and services.


Creative Director/CCO @ SpotMe

2012 - 2014  /  Chicago & Switzerland

 

Swiss-based hardware and software services company for the meetings and events industry. Established a close collaboration with the CEO. Responsible for all branding and marketing activities, advising the UX design of our products, and developing new solutions and revenue opportunities.

Project: SpotMe (product launch, branding & marketing)

"Andy is a master of a lost art: he can take on a really hard problem (your brand experience) do the research, retire to figure it out and come back with great insight and ideas. Now take that, and throw in someone who can crunch out tons of work in no time: awesome visual design, photography, video, music, furniture design. You name it, Andy can do it - in the highest quality."

Bänz Ledin, Founder & CEO, SpotMe


Creative Director @ Downstream

2012 - 2013  /  Portland, Oregon

Managing creative director of a multi-disciplined staff of 20-25. Led agency business development efforts and key projects including the branding of major sports franchises in Canada, fan experience and exhibits for UW and Edmonton Oilers, and brie ng centers for AT&T and Boeing Space & Defense.

Project: Ottawa RedBlacks & Fury FC (branding)
>  Project: Boeing BDS (briefing center experience & interior architecture)

"It would be easy to fill up this space extolling Andy's many gifts. But in this business, finding talent for art direction, writing, photography, music, and much more all in one person isn't talking-dog extraordinary. What sets Andy apart is a combination of his endless curiosity, thoughtfulness, and uncompromising devotion to finding the best solutions—at the same time, teaching and inspiring his teams to seek greater possibilities. Top it all off with down-to-earth sensibilities, genuine caring, honesty, excitement for the work, a strong work ethic, and a passion for the journey."

Hank Hosfield, Writer / direct report at Downstream


Creative Director @ Ziba Design

2007 - 2010  /  Portland, Oregon

 

Led projects and teams at this design innovation firm. Specialized in brand ID, packaging systems, product design, and holistic experience programs that embody physical and digital artifacts, environments, services and communications. Key projects for P&G, Rubbermaid, GE Healthcare and Li-Ning in China.

Project: Li-Ning (branding & retail experience)
>  Project: TriMet (Rockwood transit station experience)
>  Project: Citi (credit card service design)

"Andy is one of the most creative people I have worked with. He is well rounded in many creative disciplines. He is dedicated, focused and a perfectionist. He has high expectations and drives hard. His talent and drive produces great solutions and original, beautiful works. Andy leads teams with fairness and intensity. He delivers."

Sohrab Vossoughi, Founder & President, Ziba Design / my boss

"I would highly recommend Andrew for a creative leadership position. I had the privilege to work with Andy in developing a new approach to innovative selling experiences. His strategic approach, mastery and leadership was instrumental in delivering great results. Andy reframed the business problem—creating a story framework and customer journey to comprehensively articulate the strategy—enabling multi-functional engagement and enrollment. The framework became the guide throughout the creative process across multiple touch-points—Environmental Design & Architecture, Marketing & Digital. In addition to delivering brilliant creative direction, Andy was highly collaborative with both the multi-functional and multi-agency partners—enrolling and engaging the team throughout the process. Andy was very successful in gaining and integrating multiple priorities and points of view. Andy would be an asset to any corporation or agency."

Beth Harlor, Associate Director, P&G / client

"Andy's a complete creative leader. He has a rare combination of natural abilities, far-ranging experiences, and inventive outlook that allow him to simplify complex problems, craft powerfully persuasive solutions, and partner with everyone involved to make sure a great original vision doesn't get lost in translation.

He brings to his work everything a great generalist should: empathy, curiosity, and a dedication to finding the right answers... all with a unique ability to see through the issues to the great story that's hidden at the root of every creative problem.

As a partner on a particularly complex and difficult long-term project, he brought creative leadership and thoughtful solutions to a contentious multi-functional, multi-agency team to unite everyone around a common vision. The result was a distinctive, boundary-pushing experience that really stretched the definition of the project and offered the client a genuinely new solution."

Eric Smith, Creative Director, Chase Design / agency partner

"I remember the first time I worked with Andy, his second day at Ziba. He was dropped into a program full of complexity and in search of a story, and Andy duly provided. I was impressed from the outset with his enthusiasm for crafting meaningful stories and his thoughtful approach to problem solving. Since then, I was always very happy to see Andy's name resourced on any project that I was involved with. He brought another dimension to our design work, building stories that helped us filter, focus and elevate. He has a keen eye for that nugget of fundamental truth, often buried deep within a project, and the skill to bring that to the surface and share it, both internally and with clients."

Thomas Crisp, Industrial Designer / on my project teams at Ziba

"Artist? Designer? Creative Visionary? Explorer? The perfect mix of these are what make Andy the great Creative Professional he is. I had the pleasure to work with Andy for a couple of years. A great sense of perfection, tenacity to find the best solution and infusing his solutions and communications with an acute sense of meaning and style are Andy's greatest strengths."

Kai Halsinger, CD & Industrial Designer / colleague at Ziba


Sr. Design Director @ Hornall Anderson (Omnicom)

2004 - 2005  /  Seattle, Washington

Led the design, strategy and client relationships for accounts including Weyerhaeuser, Ciena, Paperboy Ventures and Intel. I specialized in brand strategy, identity, packaging and environment design projects. Was a hands-on contributor to and leader of collaborative teams from pitch to scope, design and production.

"Andy is a never-ending wellspring of creativity, who puts his soul into everything he does. His enthusiasm is infectious; I've witnessed him motivate large teams to get behind big ideas, over and over. He commits himself fully to his ideas, putting his many resources (dare I say he's a generalist? He sort of does it all...) to work to stoke and hone a concept to the finest details of execution. He's a big thinker, with strong business acumen yet he takes interest in the delightful details that make a difference. I thoroughly enjoyed working with him and would do it again in a heartbeat."

Michelle Zassenhaus, UX Designer / direct report at Hornall & Pearson Branded

"In all honesty, I am in awe of Andy's immense creativity and his keen insight. His talent seems endless, as he is such a craftsman in so many ways—problem solving, storytelling, brand strategy, design, and photography. I am always impressed, inspired, and sometimes stunned by what he is capable of, as well as the strength of the message he is able to convey. Working with Andy to rebrand our company was a truly rewarding experience, and one I will always be thankful for."

Heather Osgood, Sunriver Realty / client


Exec. Creative Director @ Babcock & Jenkins

2003 - 2004  /  Portland, Oregon

Babcock & Jenkins is a leader in data-driven relationship and direct marketing programs that drive sales and measurable return for clients. Managed a department of 20+ designers, developers, writers and strategists. Responsible for providing leadership in the areas of business development, agency operations and culture, and various relationship marketing programs for Getty, Starbucks and WebEx.

"Andy is one of the best creative talents I've ever worked with. A master storyteller who uses the powerful combination of design, words and photography."

Allen Jones, Business Development / colleague at Babcock & Jenkins


Exec. Creative Director @ Pearson Branded

2001 - 2003  /  Campbell, CA (Silicon Valley)

 

Responsible for building and training a more creative and effective team of 30-40 designers, writers, strategists and project managers. Led business development and key accounts in Silicon Valley tech sector, overseeing our agency's culture and processes, and the design of and move into new offices.


Exec. Creative Director @ marchFIRST (USWeb/CKS)

1999 - 2001  /  San Francisco, Paris, Atlanta

 

Started in the San Francisco o ce of this global branding agency before promotion to ECD of the Southeast Brand Building practice in Atlanta. Managed a multi-disciplined department of more than 75 staff through some very challenging business shifts. Led new business and key accounts for Disney, Apple, Zurich, and others.

"Andy is one of the most creative people I know. He always finds a way to solve the client's problem in an efficient, thoughtful way. He's enthusiastic, committed and passionate about all aspects of visual communication and an asset to any team. Clients love him and I'll grab any opportunity that surfaces to work with him again!"

Jane Devon, Creative Director / my boss at USWeb/CKS


Executive Producer @ Plumb Design

1998-1999  /  New York City, NY

Though I often refer to this as my job with Dilbert, it was technically with a small, design technology firm called Plumb Design—the developers behind "ThinkMap" and the online Visual Thesaurus. Though I was hired as an Executive Producer, my unique role also included the design, content creation and development for various web and motion graphic projects for Sony Music, Motorola and the Smithsonian.

Several months into my time at Plumb, I began to work directly with United Media and Scott Adams on the companion website for the new Dilbert television show. I led and performed all the content strategy, design, writing and production of the site, and engaged outside partners on some of the new features of the site. Long before social media and we were paving new ground in how to extend the fan engagement of show beyond the broadcast itself. Some of the core content features I developed was the very first, if not only, 24-hour "live" animated web cam, weekly Cliff Danglers, and the Out-of-Focus Group.

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