June 2015 - Thematic design explorations for My Fit Foods' new identity and retail stores
I love learning about the lives and needs of real people, and creating things that matter to them.
My work has ranged from toilet paper to packaging systems, sports stadiums to retail stores, movie posters to motion pictures, logo marks to marketing campaigns, and customer service to user interfaces. Though I have envisioned, designed and produced all kinds of things, the best part of my work is learning about the lives and needs of real people, then crafting a story or experience they really care about. Be it as a creative director, designer, strategist or storyteller, I help executives and organizations deliver innovative products, services and branded experiences in an honest and meaningfully distinct way. I bring curiosity and process to unknowns, and believe hard work and bike riding are equally important.
My education and early career started in industrial design, photography, graphic design and web development. I'm an avid cyclist and long-distance hiker, have lived and worked in different parts of the world, and hold dual citizenship in the USA and Hungary (EU).
> Download one page CV/résumé (PDF)
> More info at: About Me
Creative Director, Brand & Design Strategist, Storyteller
2015 - Present / Freelance / Austin & Budapest
Brand, design and creative consulting for agencies and organizations, including Sotheby's International, Medair, Phobio, Drumroll and P&G. And doing product and experience innovation work as a Creative Director (in residence) for Ziba Design in Portland, Oregon. I tend to focus on and compliment agency and inhouse teams by leading multi-disciplined worksessions and decision making; design research and strategy; brand experience design, problem-solving and storytelling across all consumer and user touch points.
I will occasionally take on photo documentary projects about subjects that are interesting and meaningful to people, and allow me an opportunity to learn more about the human condition. These projects have taken me to places like Cairo during the Egyptian Revolution in 2011, and to Iraq in 2017 to learn about family, culture and humanitarian work in the wake of ISIS.
"Andy is one of the most creative people I have worked with. He is well rounded in many creative disciplines. He is dedicated, focused and a perfectionist. He has high expectations and drives hard. His talent and drive produces great solutions and original, beautiful works. Andy leads teams with fairness and intensity. He delivers."
— Sohrab Vossoughi / Founder & President, Ziba Design
Creative Director, Chief Creative Officer @ SpotMe
2012 & 2014 / Chicago & Switzerland
Swiss-based hardware and software services company for the meetings and events industry. Established a close collaboration with the CEO. Responsible for all branding and marketing activities, advising the UX design of our products, and developing new solutions and revenue opportunities.
> Project: SpotMe (product launch, branding & marketing)
"Andy is a master of a lost art: he can take on a really hard problem (your brand experience) do the research, retire to figure it out and come back with great insight and ideas. Now take that, and throw in someone who can crunch out tons of work in no time: awesome visual design, photography, video, music, furniture design. You name it, Andy can do it in the highest quality."
— Bänz Ledin / Founder & CEO, SpotMe
July 2017 - Interacting with some of the kids at a camp in Mosul which housed thousands of displaced Iraqi people.
Creative Director @ Downstream
2012 - 2013 / Portland, Oregon
Managing creative director of a multi-disciplined staff of 20-25. Led agency business development efforts and key projects including the branding of major sports franchises in Canada, fan experience and exhibits for UW and Edmonton Oilers, and brie ng centers for AT&T and Boeing Space & Defense.
> Project: Ottawa RedBlacks & Fury FC (branding)
"It would be easy to fill up this space extolling Andy's many gifts, but what sets him apart is a combination of his endless curiosity, thoughtfulness, and uncompromising devotion to finding the best solutions—at the same time, teaching and inspiring his teams to seek greater possibilities. He has down-to-earth sensibilities, genuine caring, honesty, excitement for the work, a strong work ethic, and a passion for the journey."
— Hank Hosfield / Writer, Downstream
Creative Director @ Ziba Design
2007 - 2010 / Portland, Oregon
Led projects and teams at this design innovation firm. Specialized in brand ID, packaging systems, product design, and holistic experience programs that embody physical and digital artifacts, environments, services and communications. Key projects for P&G, Rubbermaid, GE Healthcare and Li-Ning in China.
> Project: Li-Ning (branding & retail experience)
"I would highly recommend Andrew for a creative leadership position. I had the privilege to work with Andy in developing a new approach to innovative selling experiences. His strategic approach, mastery and leadership was instrumental in delivering great results. Andy reframed the business problem—creating a story framework and customer journey to comprehensively articulate the strategy—enabling multi-functional engagement and enrollment. The framework became the guide throughout the creative process across multiple touch-points—Environmental Design & Architecture, Marketing & Digital. In addition to delivering brilliant creative direction, Andy was highly collaborative with both the multi-functional and multi-agency partners—enrolling and engaging the team throughout the process. Andy was very successful in gaining and integrating multiple priorities and points of view. Andy would be an asset to any corporation or agency."
— Beth Harlor, Associate Director, P&G (client)
"Andy's a complete creative leader. He has a rare combination of natural abilities, far-ranging experiences, and inventive outlook that allow him to simplify complex problems, craft powerfully persuasive solutions, and partner with everyone involved to make sure a great original vision doesn't get lost in translation.
He brings to his work everything a great generalist should: empathy, curiosity, and a dedication to finding the right answers... all with a unique ability to see through the issues to the great story that's hidden at the root of every creative problem.
As a partner on a particularly complex and difficult long-term project, he brought creative leadership and thoughtful solutions to a contentious multi-functional, multi-agency team to unite everyone around a common vision. The result was a distinctive, boundary-pushing experience that really stretched the definition of the project and offered the client a genuinely new solution."
— Eric Smith / Creative Director, Chase Design (agency partner)
"I remember the first time I worked with Andy, his second day at Ziba. He was dropped into a program full of complexity and in search of a story, and Andy duly provided. I was impressed from the outset with his enthusiasm for crafting meaningful stories and his thoughtful approach to problem solving. Since then, I was always very happy to see Andy's name resourced on any project that I was involved with. He brought another dimension to our design work, building stories that helped us filter, focus and elevate. He has a keen eye for that nugget of fundamental truth, often buried deep within a project, and the skill to bring that to the surface and share it, both internally and with clients."
— Thomas Crisp / Industrial Designer, Ziba
June 2017 - I led a three day worksession in Cincinnati designed to help the P&G team build consensus around future products and consumers.
Sr. Design Director @ Hornall Anderson (Omnicom)
2004 - 2005 / Seattle, Washington
Led the design, strategy and client relationships for accounts including Weyerhaeuser, Ciena, Paperboy Ventures and Intel. I specialized in brand strategy, identity, packaging and environment design projects. Was a hands-on contributor to and leader of collaborative teams from pitch to scope, design and production.
Exec. Creative Director @ Pearson Branded
2001 - 2003 / Campbell, CA (Silicon Valley)
Responsible for building and training a more creative and effective team of 30-40 designers, writers, strategists and project managers. Led business development and key accounts in Silicon Valley tech sector, overseeing our agency's culture and processes, and the design of and move into new offices.
"Andy is a never-ending wellspring of creativity, who puts his soul into everything he does. His enthusiasm is infectious; I've witnessed him motivate large teams to get behind big ideas, over and over. He commits himself fully to his ideas, putting his many resources (dare I say he's a generalist? He sort of does it all...) to work to stoke and hone a concept to the finest details of execution. He's a big thinker, with strong business acumen yet he takes interest in the delightful details that make a difference. I thoroughly enjoyed working with him and would do it again in a heartbeat."
— Michelle Zassenhaus / UX Designer, Hornall Anderson & Pearson Branded
Exec. Creative Director @ marchFIRST (USWeb/CKS)
1999 - 2001 / San Francisco, Paris, Atlanta
Started in the San Francisco o ce of this global branding agency before promotion to ECD of the Southeast Brand Building practice in Atlanta. Managed a multi-disciplined department of more than 75 staff through some very challenging business shifts. Led new business and key accounts for Disney, Apple, Zurich, and others.
"Andy is one of the most creative people I know. He always finds a way to solve the client's problem in an efficient, thoughtful way. He's enthusiastic, committed and passionate about all aspects of visual communication and an asset to any team. Clients love him and I'll grab any opportunity that surfaces to work with him again!"
— Jane Devon / Executive Creative Director, USWeb/CKS