Ottawa RedBlacks (CFL football team)

naming and brand identity




Ottawa Fury FC (NASL soccer team)

naming and brand identity



Juniper Networks: Terrastream Sculpture

experience design, data visualization, front-end development, content strategy






Chicago Cubs & Wrigley Field

sales center experience, interactives, sponsorship activation





Sportswear company with 7000+ retail stores across China
retail strategy, shopping experience, architecture, environmental graphics
brand strategy and identity, packaging, collateral







interactive community wall (with 234 iPads), website development, video productions
trade show booth, furniture design, and brand experience platform

brand identity



Boeing, Defense & Space Division

10,000 sqft briefing center
customer experience, interactives and interior architecture







product design, service design, customer experience


Designing new credit cards for Sears and Planner accounts.


This was my team's warroom at Ziba. We developed this service experience program for credit card accounts that would build trust and loyalty between Citi and their customers. One of the key consumer insights that helped inspire the design work was that people love their credit cards, but hate their banks.


Example key frames from some of the many service interactions we built stories around.


Identify opportunities and product concepts that will improve the residential recycling experience.


Developing a 360 activity model and opportunity framework to better understand the problem—a flexible home waste management system that educates and enables better recycling behavior.

Early brainstorming and concept development.


Sunriver Realty

brand identity, photography, writing, communication design, integrated marketing




Proctor & Gamble

10,000+ sqft innovation studio and sales center
visitor experience and programming, environment design






GE Healthcare

EMR application design




web strategy, design and development



IDSA 2010 Conference

event experience platform
marketing, programming, identity, speakers, community involvement



Profile of target design professionals and early programming concepts.


>  Top of Page