My passion and strength lies in understanding the lives and needs of real people and crafting experiences and stories they love. As a creative director and design strategist, I help executives and organizations connect with their audience, make informed decisions, and execute in an authentic and meaningfully distinct way. I bring curiosity and process to unknowns, and a thoughtful intensity to small details and the big picture alike. My project work focuses on brand building and communications; interactive user experience; product and packaging innovation; and integrated guest experiences comprised of physical and digital artifacts, services and environments. That said, I don't care what form or technology a project may take on, as long as it's the right one.
My somewhat unorthodox background, broad interests and professional experience helps me to guide and contribute at many levels of a project, team or organization. While I am very comfortable and efficient being hands-on and working independently, I prefer leading smaller multi-disciplined teams with the collective agility to solve complex problems, invent something new, craft fine detail, or find insight into the needs and aspirations of real people.
My work in the communication arts, photography, and environmental design can be traced back to my time as a musician and audio engineer in Los Angeles, as a theatrical set designer and builder in Seattle, and growing up on the campus of the Rochester Institute of Technology surrounded by my dad's photographic invention. I tend to walk slow with an open mind, and I've always had a camera in my hand.
When not focused on client projects, I'm either riding bikes or pursuing new adventures and stories that interest me. In 2017, I've been working on several photo stories about the impact of ISIS on civilian life and aid work in Iraq. In 2013, I spent five months hiking 2660 miles from Mexico to Canada on the Pacific Crest Trail and a subsequent story received a lot of international press. In 2011, I dove into the wake of an Egyptian revolution to experience and document it first hand.
I hold dual US and Hungarian (EU) citizenship, and am currently splitting my time between Budapest and my home in Austin, Texas.