I've worked as a creative director, designer and strategist for quite a long time. The thing I love most about my design work is learning about the lives, needs and behavior of real people and creating better solutions to things they really care about. Some people call that "human-centered design," but I just call it the thing I've always done. My clients span a wide range of industries and subject matter, such as banking, hospitality, technology, consumer products or NGOs. My projects involve branding and marketing; designing new products, services and environments; or even a new system and process for getting stuff done. My clients' businesses are more successful when their customers have great experiences. So basically, I help with that.
My career in the communication arts and experiential design can be traced back to my time as a muscian in Los Angeles, as a theatrical set designer and builder in Seattle, and growing up on the campus of the Rochester Institute of Technology surrounded by my dad's photographic invention.
Outside of work, I love to hike, ride bikes and pursue new adventures and stories that interest me. In 2017, for example, I've been learning about and documenting the impact of ISIS on civilian life and humanitarian work in Iraq (see Recovering Iraq). And in 2013, I spent five months hiking 2660 miles from Mexico to Canada on the Pacific Crest Trail (see 2600 Miles on the PCT), resulting in a viral video and unexpected media attention.
My extended family is mostly from Hungary and I hold dual USA and Hungarian (EU) citizenship. Though born and raised in upstate New York and having lived in great cities like Austin, Chicago, San Francisco and Paris, I will always consider the Pacific Northwest home.