As a creative director and design strategist, my job is helping executives and their organizations develop new products and experiences, and connect and communicate with their audience in the right way. My passion and strength lies in understanding the lives and needs of real people and creating solutions to things they care about. I do this by taking a human-centered approach to design, bringing curiosity and process to unknowns, and a thoughtful intensity to the details and big picture alike.
My project work spans a wide range of industries, subject matter, audiences and design disciplines. These include: brand building and communications; product design and packaging systems; interactive applications and installations; and integrated customer/user experiences comprised of physical and digital artifacts, services and environments.
My career in the communication arts, experiential and environmental design can be traced back to my time as a muscian in Los Angeles, as a theatrical set designer and builder in Seattle, and growing up on the campus of the Rochester Institute of Technology surrounded by my dad's photographic invention.
When not focused on client projects, I love to hike, ride bikes and pursue new adventures and stories that interest me. In 2017, for example, I've been learning about and documenting the impact of ISIS on civilian life and humanitarian work in Iraq (see Recovering Iraq). And in 2013, I spent five months hiking 2660 miles from Mexico to Canada on the Pacific Crest Trail (see 2600 Miles on the PCT), resulting in a viral video and unexpected media attention.
My extended family is mostly from Hungary and I hold dual USA and Hungarian (EU) citizenship. Though born and raised in upstate New York and having lived in great cities like Austin, Chicago, San Francisco and Paris, I will always consider the Pacific Northwest home.