During my time at Ziba Design in Portland, Oregon, our work with Li-Ning spanned three years and was focused on consumer research, product, retail and brand. I was the principal Creative Director and contributing designer for the visual expression of the Li-Ning brand, which included: identity research, logo development, brand story, collateral and packaging, environmental graphics, and visual guidelines. I played a co-CD role on the retail store work, focusing on early experience strategy and framing, store concepts and design themes, and programmatic concepts and development.
Li-Ning: brand & retail experience
Service Design; Retail Strategy & Design; Communication Design; Brand Strategy; Environment Design
Redefining the Retail Experience
Retail experience strategy rolled out to more than 7000 stores. Included interior architecture, graphics, customer service, merchandising, and an interactive sport challenge.