Boeing, Defense & Space Division
10,000 sqft briefing center
customer experience, interactives and interior architecture
Edmonton Oilers Arena
fan experience, interactives, environmental graphics, and wayfinding
6000+ retail stores across China
retail strategy, shopping experience, architecture, environmental graphics
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Phobio: Team Discovery Wall
industrial design, copywriting, graphics design, photography
trade show booth, furniture design, and brand experience platform
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product design, service design, customer experience
Designing new credit cards for Sears and Planner accounts.
This was my team's warroom at Ziba. We developed this service experience program for credit card accounts that would build trust and loyalty between Citi and their customers. One of the key consumer insights that helped inspire the design work was that people love their credit cards, but hate their banks.
Example key frames from some of the many service interactions we built stories around.
IDSA 2010 Conference
event experience platform
marketing, programming, identity, speakers, community involvement
Profile of target design professionals and early programming concepts.
Identify opportunities and product concepts that will improve the residential recycling experience.
Developing a 360 activity model and opportunity framework to better understand the problem—a flexible home waste management system that educates and enables better recycling behavior.
Early brainstorming and concept development.
retail store experience, integrated marketing campaign
Proctor & Gamble
10,000+ sqft innovation studio and sales center
visitor experience and programming, environment design
Fortune 500 consumer goods company
toilet paper packaging
packaging innovation and design, and consumer testing exhibits